DS Automobiles
Digital Design & Visuals
Crafting Consistent, Responsive Experiences for
a Luxury Automotive Brand
Worked as a freelance designer for DS Automobiles over four years, contributing to both French and international digital environments. The work focused on creating visuals for new and existing car models, events, and campaigns, as well as website redesign proposals and digital brand guideline management.
The Challenge
DS Automobiles has strong, established brand guidelines, requiring every digital asset to respect a highly defined visual identity.
The challenge was to create engaging, modern visuals while staying true to the brand, across multiple devices and screen sizes.
The Process
Collaboration was key — working closely with UX designers and the communication department to ensure every visual served both user experience goals and brand consistency.
Special attention was given to responsive design, ensuring visuals and layouts worked seamlessly across mobile, tablet, and desktop.
The Outcome
Delivered a wide range of visual assets and digital design proposals that aligned with DS Automobiles’ premium identity while enhancing the online experience for users worldwide.
The work contributed to cohesive, elegant, and responsive digital platforms that reflect the luxury and innovation of the brand.
